IMBUE
Field of Play
Developing a product based on trends and new market opportunities.
Role
I designed, produced, and presented all aspects of the project, including 3D models, functional mockups, and a business model with financial projections.
Dramatically increased telepresence
Increased bandwidth, remote workers, dozens of video chat startups, and the imminent growth of web RTC (Real-Time-Communication, cross platform video portals) create an opportunity space around how we show ourselves to colleages, friends, and loved ones.
A pick and shovel play
Instead of a software solution that has to integrate into device hardware or access a service's API, or starting an altogether new video call platform, Imbue approaches the issue of lighting for video calls with simple, physical solution that can be used by anyone on any chat service to look their best.
Testing the physical mockup
The iconic user's needs
Product research, business model, and marketing
